Sunday, August 12, 2012
5 Mistakes of designing e-commerce
Every marketer knows that design ecommerce essay well is essential to the success of their website.
Good ecommerce design ensures that your customers feel comfortable navigating around the site and draws customers inside pages effortlessly through the clever use of color schemes are subtle and well written sales copy.
Not everyone knows the finer points of designing e-commerce, however, and here are five common mistakes we see made:
Ignorance of the color wheel
You must have seen those sites for which the color mixing and matching is a foreign concept. I'm talking about sites that have bold, bright colors that pulsate from your computer screen, no sign of a well designed e-commerce here.
You need to make use of the color wheel to investigate what colors go together or, failing that, see what colors of the websites in your niche very second they chose for their design e-commerce and to follow the ' example.
Page load slow
Nothing is more frustrating for users to wait for Web pages to load, in fact, as technology improves people seem to be less and less patient. Internet users are ready to reach for the back button on their browsers and you need to design a fast loading site to keep their attention.
The graphics are a common cause of speed problems needed to optimize for the web as part of the process of designing e-commerce using a specialist package such as Adobe Photoshop.
The links that lead nowhere
A site that has broken the link only goes to make a bad impression, and this is almost always satisfied with the use of the back button.
It 's very easy to test your links and there's really no excuse not to.
Too many steps in the ordering process
Customers who order on the web need to be guided to a simple checkout process, the steps towards a smaller number of better final checkout.
Do not make the mistake in designing e-commerce to ask too many personal details and be sure to reassure the customers regarding the security of their personal data.
Limit payment methods
The final common mistake in designing e-commerce is to restrict payment methods by which the customer may terminate your account.
Does not cost you anything more to offer debit cards and online checks perhaps as methods of payment, so why limit the sales potential?
Ecommerce design is good on the quality of visual function. The overall guiding principle is to make your customer comfortable to explore the site through a clear menu structure logical and intuitive design .......
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