The stage in the decision to purchase a Consumer

Before the decision to purchase the consumer goes through a series of stages. Among the mental strategies used are:

Recognition of a need: the consumer is driven to action by a necesidad.Elección a level of participation is where the consumer decides how long invertir.Identificación alternatives: the consumer products and brands alternas.Evaluación discover alternatives: when classifies the advantages and disadvantages of opciones.Decisión: when do you decide whether or not compra.Comportamiento after purchase, consumers are looking for the certainty of having made the right decision. During the stages that take place before the purchase can be variations including:

That the consumer may cancel at any of them prior to the compra.A sometimes omitted some stages. The stages do not necessarily have the same duración.Algunas steps are carried out consciously and others subconsciously.

What a consumer learns to make the purchasing process influences how conduct the next time you submit the same opportunity.

After gathering information about a particular topic such as karate, evaluate options and reach a decision, you should have additional knowledge about the product and several brands, indeed, will have formed new opinions and beliefs and have reviewed the old .

Compels us to Buy: Needs, Motivations and Desires

According to the theories listed above and the process is going to make a purchase, we present an interrelated manner, different internal processes of the human being that performs purchase:

Within the social sciences will find many terms as needs, desires, impulses, mobile, instinct, and so on., To describe the same idea.

Their meanings are not equal, but they refer to an individual's inner strength, which generates an object whose behavior is predetermined.

According to the theories listed above and the process is going to make a purchase, it is necessary to distinguish the elements that structure the dynamics of consumer behavior, from the moment they arise.

To do this, we go from the marketing concept, defined as "the social process oriented to meeting the needs of individuals and organizations for the creation and competitive voluntary exchange and income generators of satisfiers." By this definition, it is clear the importance of knowing the needs of the market. However, market needs are not addressed as a general term, but must be distinguished from other closely related concepts such as absent, motivations and desires of the consumer.