Marketing consumer desires and needs

Marketing is heavily geared our desires and introduces new ones. From the creative point of view, most of the market that we see is geared towards our "needs", but many of our "needs" are actually "want". We do not really "need" a cell phone, but we got to convince us (via marketing) that we should not risk being without them. What would happen if we had problems with the car without a way to communicate? How safe we ​​feel that our kids go to the movies without their mobile phones?

A great example of consumer marketing of new compelling desires is the cosmetics industry. The goal within the cosmetics industry is our "need" to stay healthy and young. Good health is a must, so this requirement is a great goal, which in turn makes us (the consumer), very vulnerable. There are beauty products on the market that get consumers through the power of advertising, through a beautiful, perfect model, that the cream "XYZ" can reverse the signs of aging or ointment "ABC" will make the lips fuller. We somehow convinced that the purchase of more than one product will address all our "needs". Unfortunately, most products on the market are redundant in their chemical composition and not worth the plastic that are bottled in - hence the reason why the cosmetic industry is much more than a billion dollar industry.

Another great example of marketing creating new desires are infomercials. Through infomercials, consumers are introduced innovative products that "all of us have somehow missed all my life." If you have 20 minutes early, these marketing geniuses have convinced you that you need their product. It is interesting to note that most of the products (ie, desires) purchased via this method are usually of short duration and end up in garage-sale pile.

I think creative marketing objectives initially our needs through the stimulation of our desires .......