Video Advertising Set Boom in 2010

Studies show that video advertising will grow in 2010, having been successful as a mainstream medium. Google Inc expects significant growth in online video ads, marketing become more sophisticated at targeting consumers in an interactive and have already made great strides to ensure that big players will be successful in this field with the acquisition of YouTube in 2006 for USD 1.65 billion.

The signs are already apparent that video advertising is the next marketing tool with great Channel 4's recent initiatives to host full episodes of Peep Show and Shameless YouTube on World Cup and England qualifying match with Ukraine in the month of September to be shown exclusively online. It is expected that Google would begin paying a subscription fee for users who want to watch videos without ads online, so if a video is advertising then this could be sent for free. The programs may be available for a minimum of $ 1.99 in less than 24 hours after they were originally aired.

The President of Global Sales Operations and Business Development, Nikesh Arora of Google Inc said 'The big change over the next three to five years will be video advertising, if you believe there is a change of major consumer under way, the advertising dollars will follow '. E 'was also said that advertisers are still trying to figure out how best to exploit the phenomenon of online video, with many companies simply by moving the announcements made for television to the web right now. However, the video advertising will inevitably mature and evolve with the growing popularity, making a video will be an interesting way for brands to launch their products.

Google is confident that YouTube will become a profitable business in the near future and is aggressive towards the site that allows users to generate ad revenue. In the third quarter, Google monetized 1 billion video views per week on YouTube. Arora went on to say that 'If you believe may be targeted and can be interactive - just those features are going to change the way video advertising will be done on the Web'. In a constantly evolving digital world it is essential that you consider all the opportunities for marketing your company has available and how to get the public the best and if this could be video advertising make sure you look inside .......