Music Radio and TV commercial advertising - Spots that move

Does not include music or not? You do not go by producing canned music from the radio station or cable company that is cheaper, but probably not as effective, or do not get a house music to write your bed incorporate the voice over and music to create a memorable jingle? Going to cost more, but I pay? Big questions - Let's take a look at the problems.

In general, people who really do not know the importance and scope of music and how critical it is really a marketing campaign successful. Most believe that just getting your name out there 3 times with your contact information, and if the music plays a big role, but if not good little until the magic number of three is involved with the name of companies and telephone number.

Rest assured, that this logic is generally not only misleading, but it is definitely false. The truth of the matter is, that music is not just music or background noise. People buy with emotion. You've got to remember that. It is simply not enough to get your name out there three times and then think you have captured the audience and beat down the door trying to buy your product or service - will not happen. The reason?

98% of your customers buy from people they think of first. The next fact is that people buy with emotion. Everyone knows that Hummer vehicles are climbing and high gas consumption inefficient, but they sure sell a heck of a lot of them. Why? Why do people buy with emotion. They feel more important. Or you feel good or did you laugh and are now linked with your product or service.

All that being said, one can not underestimate the importance of music and how you can break all the emotional barriers, many times more than a talking head, and go home the emotional appeal of your product or service. The music and the ringing in your shopping exceeds by far, a lot of time, what is said, because the music crosses several bridges in the brain and is able to capture the heart and mind of the individual. We all know that is true. Think of your favorite music or a song and how it stimulates memories and emotions. In a drop of a hat, can make you cry. No reason to wonder that big companies employ writers for their TV commercials that talk about a life-saving drug, or a service to mankind, or many of the rescue funds for victims of hurricanes, disasters, etc.

If you really want to build a successful campaign and then stop with the in-house music and voice over guy from the radio and cable company and hire a top-notch yet affordable music company to run your message and have it go down with their customers so that they are not only the first in their minds, but you had an emotional impact .......