Whether your web site to lecture George Foreman

George has sold a lot of grids with infomercials late at night and there are mainly two reasons for his infomercials run late night television.

The most obvious is that there are more than what people call TV "uses" (periods of time available for him to buy) late at night, but the second reason is what you would do well to think about if you run a Pay -per-Click campaign for your site.

Late night viewers generally not involved. This means that they are both engaged with the show they are watching or some other activity. Yes, many simply can not sleep. To not be involved or connected to another activity, are more likely to respond to a direct request to purchase a product.

If that same spot was turned on while the viewer was helping children with homework or work on an employment relationship, it would take a much higher level of persuasion for the show to get the viewer to disconnect from that activity and take phone and buy a grill.

What does this have to do with your website? Simple. Look at your Pay-Per-Click results. Probably there are clear patterns in the rate of conversion of your shots. In different parts of the day, the outlook could be more usefully try to others. With some PPC campaigns we have seen, the trend is the opposite of the television infomercial models. Late-night researchers may be less severe, less involved in their research, perhaps because they have more time at hand.

Researchers daytime for some campaigns we've seen is more purposeful, seemingly running out of time. So the shots during the day were the higher conversion of clicks into the night.

If you are just looking at the overall results, you may miss a trend like the one I described. Your account Google Ad Words allows you to slot his campaign so that the ads only run in those days that meet conversion goals.

If you are going to time slot, however, remain with it. The holidays are great opportunities for many Pay-Per-Click campaigns and research activities (like watching TV) is different on holidays than non-holiday. So you can not simply set and forget.

And if the company that manages the PPC regime is not about dayparting, now is a good time to "grill" them about the practice .......