Sunday, August 19, 2012

Turn your advertising in a paper


"In reading the lives of great men, I discovered that the first victory that he won was over themselves ... self-discipline with all of them came first." With Harry S. Truman: it was the thirty-third President of the United States

Sitting at my kitchen table the other morning I decided, as I always do, to read some stories in the newspapers. I like our local newspaper, as the writers who work for them are very good and very thorough in the stories they're trying to translate.

I started reading some articles in their business section. An article that I chose, in particular, was talking about a handful of companies and their stock prices as they rise and fall based on such factors as the company and can help them. But what caught my attention was not the article itself, but advertising is directly to the right of the page. The advertising is clearly distinguishable from this article, and I'm sure it was the intention of the company when it worked.

This listing has been segmented away from the article to be boxed with a thick dark for readers knew that was not part of the same article. Now I have seen advertisements like this before so it was nothing new, but they remind me of the importance of how to relay what is sold to the reader in the form of information with respect to a type "buy now" advertising.

The announcement was looking at was in the form of an article. The article recounted a story and painted a visual picture of what the product was, as has been used and who would benefit most from using it. He gave a series of statistics, that even if I did not personally verify, I'm sure that can be validated with a little 'research.

This means that advertising appeals to your customers on a personal level. No matter if you are advertising in the newspaper, a magazine, on TV, radio or the Internet. The most affective forms of advertising today hit potential customers on an emotional level. This particular story does just that.

Imagine if you sold a product. The product is used to help prevent fires in the home. He began writing and advertising in the form of an article that talks about how many homes are lost each year due to fires, which claims many lives and so on. This makes your product appeals to them before you even know what it does. Now paint a picture for the reader on how the product can reduce these numbers. Can you see how this form of advertising can be beneficial to you and the customer? Sure you can .......

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