Monday, August 13, 2012

On-Page Optimization Techniques - White Hat


On-page optimization is a fundamental thing that a webmaster must know in order to increase the ranking of a website in search engines as well as its readability. There are techniques that are used to further improve the positioning web sites.

These include the optimization of the title, the most important element of on-page optimization, Meta Tags Optimization; important HTML tags, optimizing keywords and synonyms; Link Optimization, and optimization of images, that the spiders can only read texts and images, it is important to optimize images on your site using special commands in order to give them meanings-have some (or all) of these implemented on your site can only increase the visibility of your site to search engines, but at the same time your CTR ratio.

In about SEO, you will come across two types of technical-White Hat and its negative counterpart. Negative counterpart White Hat, also known as "spamdexing" is the ethical use of techniques to achieve higher ranking in search engines. Usually break the rules and regulations of search engines.

Techniques such as keyword stuffing or packing long lists of keywords and nothing else on your site, text or invisible lists of keywords that bring in some white text on white background, and doorway pages or the creation of a page " fake "that a user will never see some of the techniques are just not ethical. The use of these techniques SEO spam can offer short-term benefits in the standings, but when discovered, could face sanctions and penalized by search engines.

White Hat SEO on the other hand, Search Engine Optimization is a practice which is regarded as ethical. In White Hat, it is important to choose a solid keyword phrase that will be applicable to your site, is your page and use in your meta tags.

Instead of hidden content, quality content works every time. It is important that the content objectives strong, phrase associated key. If there are doorway pages in use unethical SEO, White Hat makes better use of page elements, breaking the page visually using SEO-friendly headers .......

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