How to Make a Mailing Cash For My Business

In general, should be adjusted to maximize communication (customize) the recipient. Essential is also to use an address list of potential customers (or customers) reliable.

Consider that:

Not all products or services are easy to communicate or sell through direct mail.

The part that is used must be well written and designed, to prevent the recipient's throw away. It is important to read quickly and then take action on the part of the reader.

The mailing should be sent to a properly selected and target specific as possible regarding its potential acquisition of our commercial offer.

Have realistic expectations. It always gives extraordinary results. It is estimated that 1% to 3% effective responses on total shipments is an acceptable result.



What business DIRECT MAIL WORKS WELL?

We present a checklist to assess whether a priori to Direct Mail can be applied with good chances of success in their venture. The more positive responses obtained, the greater the probability:

Your business can be "defined" through specific demographic parameters? (Eg potential My client lives in the area comprising the districts of ... ..)

Can you reach your potential market through the mail?

Have you ever bought your potential clients products or services similar to yours after receiving proposals through the mail?

Do you have a product or service that can be sold without demonstrations or protracted negotiations, or that involves an impulse purchase or early decision?

Can your product or service to express its value to the recipient via a mail piece especially with immediate visual impact?

Can you afford the cost of a sufficiently attractive packaging that encourages the opening of the piece?

Can you get a mailing list of reliable and high potential to sell your product or service? (There are companies that provide or "rented" lists, visit www.mkempresas.com where you will find the best service)

Do you have resources to telephone follow-up necessary to ensure that your mailing has been received and investigate the potential interest it has generated?