Marketing in Social Networks and Their Relation to Positioning

Social networks are one of the columns on which sits the Marketing 2.0, a column that convinces more people to be more essential to position a website. SEO, SEM and SMO strategies would be more weight 3 for positioning and supporting a good digital marketing campaign, it is understood that:



The use of SEO tools: It is vital to correctly position a website whether it responds to a brand or not. SEO is indispensable because it feeds on organic keywords for our initiative on the network. Search engine optimization has changed dramatically in recent years. While Google and Bing compete around the world, search engines like Yandex Russian market leaders or Baidu does the same in China stands head and over your competition. It is important to know the latest facts and trends in browser market when allocating resources according to the country or markets we want to win with our project.

The use of SEM tools: It is less essential but nevertheless, with good management of numbers, can be an effective tool to bring traffic "fresh" and select the website. However, despite being simple at first glance the development of strategies SEM SEO strategy development, poor PPC campaign can give more than a headache, even causing economic losses to lower the threshold for any business motivation . The use or SEM strategy will define the objectives to be achieved and not only used Google Adwords, but should of seen the other existing platforms (Yahoo, Bing, MIVA, etc).

The use of SMO tools: social networks are an excellent vehicle for establishing a bidirectional relationship never had before marketing. The competitiveness and the loyalty of the new company comes on the heels of the development of skills through social channels like facebook, twitter, Tuenti, myspace, etc.. Now what has this to do with SEO? Finally, after understanding that search engine rankings achieved by the shortest cut is ephemeral or end in penalties, it is the behavior of people which ultimately determines the serps for a particular keyword.

Never before has the company was so close to your customers or potential customers and now it is much more than a good customer care system because "there are no words with the wind" in a social network, the entire communication path the company is established and represents a major commitment to it in terms of owning and maintaining the company image you want to offer.

The use of social networks "obliges" the company to:

Maintaining an attitude of constante.Mantener update consistency across comunicación.Sostener actions toward proactive problem-solving capacity to conflictos.Tener cliente.Tener analysis capability of the observed behavior for future strategies.

Do not advertise on a social network, social networking company has applied to facilitate communication, should enable people to talk about company business and talk to people. Advertising has other channels through which developed and implemented, people tend to relax when they come into their social profiles and is not good publicity will be imposed as this may interfere with the communication from the client to the company. Taking a traditional business by analogy, the social network is the inside, advertising is out in the window, now, once the prospect entered the establishment, should feel as comfortable and free as possible, and have a smooth and transparent care part of the company.

Social Marketing is not just hand SMO or SMM on-site at its off-site, is much more, but the practicality of platforms such as facebook and other social media to establish communication channels with stakeholders, makes now easily lead communication strategies of many companies.

Finally, highlight the important human element of social media marketing, which will undoubtedly come to represent the human variable or component of online marketing.